YOUR GEAR GUIDE, FOR EVERY KIND OF ADVENTURER

Anagram makes outdoor gear shopping personal, guiding you to the perfect kit—whether you're an expert or just getting started.

Outdoor adventure

Buying technical products online can be complicated

Anagram brings simplicity to the labyrinth of choices and technical specifications shoppers face. We believe every shopping experience can be personal, with instant, individualized answers and recommendations.

"Selling higher price point products online is never easy. Using the Anagram tool to assist our customer shopping experience is mind-blowingly good."

– Keegan Shuping, Hyperlite Wake

Hyperlite Wakeboard
Dust Moto

"A game changer. Provides usefulness well beyond its core functionality. 10/10 would recommend."

– Colin Godby, Dust Moto

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Anagram Studio interface showing backpack recommendation guide

CREATE WITH ANAGRAM STUDIO

Build AI-powered interactive experiences without writing a single line of code. Anagram makes your ideas reality in minutes.

Pack Finder interface with personality slider

EMBED ANYWHERE ON YOUR SITE

Add Anagram experiences anywhere on your existing website. Boost engagement and drive results that matter to you.

Conversion rate graph showing increasing metrics

ACHIEVE THE GOALS YOU CARE ABOUT

Whether your objective is to increase time on page, capture leads, or increase conversion rate, personalized experiences drive better results.

BUILT WITH ANAGRAM

Bote paddle-board experience interface
Armada ski-finder interface
Dakine backpack guide interface

WANT A CLOSER LOOK?

Check out the new Anagram Experience Studio

GUIDE THEM THROUGH THE GEAR MAZE

Maze

Navigating specs, reviews, and endless options? Our AI-powered experiences are built just for your shoppers—helping them cut through the noise and find the gear that truly fits their needs, adventures, and skill level. No more tab-hopping. No more hours of research. Just smarter, faster, more confident decisions.

SEE IT IN ACTION

Learn more about how Anagram can level up your brand