Klaviyo meets Anagram

You can now connect Klaviyo to Anagram and turn conversations into list growth. Once connected, Anagram can capture a shopper’s email during chat, pull out the other details you care about, and send everything to the Klaviyo list you choose automatically after the conversation ends.

What's new

• Choose the exact list to send to: When you enable the Klaviyo skill in an experience, you can pick which Klaviyo list new contacts should be added to.

• Capture more than just email: Define extra shopper details to collect from conversations, like budget, product interest, or other attributes that matter to your team.

• More natural lead capture in chat: Anagram can guide the conversation to gather email and selected shopper details in a way that feels relevant to the interaction, instead of asking abruptly.

Why we made these changes

For many teams, one of the most valuable outcome of a great conversation is what happens next: following up, segmenting shoppers, and building stronger lifecycle marketing. This update closes the gap between chat and email by making it easier to capture contact details in the moment and send them straight into Klaviyo without the manual work.