Product quizzes have been an e-commerce mainstay for a long time. Why? Because they work.
Shoppers face an overwhelming number of choices. A well designed product quiz narrows the field, builds confidence, and helps people move forward without friction.
Product quizzes are especially effective when:
The product is complex or difficult to compare
The shopper wants to make a quick decision, such as buying a gift
The shopper does not have strong preferences or deep product knowledge
Some verticals are particularly well suited for product recommendation quizzes:
Sports and outdoor goods
Skincare, cosmetics, and beauty
Nutrition, vitamins, and supplements
Clothing, jewelry, and accessories
Specialized equipment and supplies
That said, most product quizzes have not evolved much over time.
At Anagram, we believe simply repeating the same quiz patterns is not good enough. We built something fundamentally better.
Most legacy quizzes:
Do not truly listen to shoppers and rely on rigid, predefined answers
Are time consuming and cumbersome to set up
Break or become outdated when product catalogs change
These limitations create poor shopper experiences and ongoing maintenance work for teams.
Anagram Studio rethinks product quizzes from the ground up:
Create open ended experiences where shoppers can click prompts or type specific details about their needs
Build quizzes in minutes using text based prompts instead of decision trees
Use a flexible structure that automatically adapts to changes in product assortment and inventory

The result is a quiz that feels more like a conversation and less like a form.
If you are ready to replace a rigid, outdated quiz with something intelligent, try Anagram Studio today.