CAN THE PERFECT SNOWBOARD CHANGE YOUR LIFE?

I grew up in San Clemente, CA, a town that takes surfing very seriously. Don’t believe me? San Clemente High School’s surf team has won more state surfing championships than any other school in the nation, capturing 12 state championships and 7 national titles in the past ~15 years.

When I moved from San Clemente to Utah for college, I (for a few years at least) swapped the ocean for snow. Surfing and snowboarding share the same basic fundamentals: balance, flow, and being in the elements. Getting back into snowboarding again meant finding new gear. When it came time to buy a new board online for the season, it was harder than I expected to make a decision.

👆 Surfing my local break, Trestles.

I knew what I wanted: something stable at speed but still playful around side hits. I spent hours comparing boards, flipping between flex ratings, camber profiles, and shapes. Even with great options from the best brands, I still wasn’t confident which model was actually best for me.

That’s the challenge for most riders shopping online today. It’s not that the gear isn’t good; it’s that the buying experience can be confusing. The photos and videos get you excited to hit the slopes but don’t always make it clear which board fits your style, skill level, and the terrain.

At Anagram, we help bridge that gap, turning product discovery into education and confidence. When riders understand exactly what fits them, they’re more likely to find the perfect setup, stay stoked, and keep the equipment they purchase.

Why It Matters

Snowboarding is built on feel. When your board matches your ability and preferences, everything clicks. When it doesn’t, it throws off the whole experience—too stiff, too soft, not enough float, or not stable when you need it most.

That same uncertainty shows up for brands, too. When riders end up with a board that doesn’t suit them, return rates rise and long-term loyalty drops. It’s not a reflection of product quality; it’s a reflection of how hard it is to make confident choices online.

Helping people find the right fit isn’t just about selling more boards. It’s about keeping riders happy, improving reviews, and reducing returns. When someone gets the right board, they keep it, ride it hard, and talk about it. That builds the kind of brand loyalty that can’t be bought.

👆 Snowbird Resort Winter 24/25 Season with my friends

How AI Helps People Find the Right Board

Anagram helps turn uncertainty into understanding. 

Instead of relying on static filters and spec sheets, Anagram’s platform helps brands create interactive guides that talk with shoppers. Tools that ask the right questions — Where do you ride most? What goals do you have with your riding? What did you love most about your last board? Do you want speed, control, or playfulness? — then use that context to recommend the right product.

We’ve already seen this approach come to life with Shaun White’s Whitespace Snow. By helping the team create more rider-focused experiences, Anagram makes it easier for customers to match their style and ability with the right board in the Whitspace lineup. It’s a small shift that gives shoppers clarity, and helps them feel stoked about what they’re riding long after checkout. Riders find the right board the first time.

Personalized Answers Win

Working with Whitespace has shown how powerful real personalization can be. Riders don’t want vague advice; they want specific answers. Across Anagram’s platform, personalized responses consistently convert more, showing that intelligent, context-driven automation outperforms generic replies every time. Brands that get specific win the sale, and Whitespace is already leading that charge.

The Verdict

The best gear changes how you ride. The right board builds confidence, progression, and connection. Buying one online should feel the same way — fast, intuitive, and personal. Anagram makes that happen, turning dense content into simple clarifying answers to help shoppers hit the slopes immediately.

So can the perfect snowboard really change your life? I can’t guarantee that but it’s worth a shot. 

by Lang Hennings